The uniqueness of the product lies in the 9 design features excavated by the designer, including the origin of the story, children's imagination, form and shape, and thin body from the perspective of big recognition, which are not only interesting but also conducive to market communication and marketing, and create genes for brand positioning. From the perspective of subtle experience, including rotation wearing adjustment, matching ear structure, reasonable ear depth, is conducive to improving the use experience. Conventional design techniques such as fashion aesthetics, surface design and color reverie are also considered.

Note stands for sticky note and 20 for model number. The Note20 was successfully crowdfunded on indiegogo, ranking first in the Indiegogo category. It is a star product in the industry, mainly sold in Japan, Korea and Southeast Asia.

The product won the 2020 Red Dot Design Award by

Designed by Zhou Hongchao, founder of YOBYBO brand, this paper proposes a design method, which seeks the starting point of design with childlike interest and an open mind, which is consistent with the psychological characteristics of the sales area. The first half of this paper describes 9 design characteristics, the second half details the core experience of the design process, including the direction of product development, competitive advantage, design decision, experimental simulation, research and development promotion.